LUXURY . UPCYCLING . VINTAGE . ICONIC
OUR STORY
It all began in Tunisia, the homeland of Donia Koubaji. Far from the bustling temples of luxury, Donia nurtured her love for fine lingerie, a symbol of timeless beauty and the splendor of women’s empowerment.
Upon arriving in Paris to pursue studies in interior architecture, Donia naturally devoted herself, heart and soul, to her passion for lingerie, searching tirelessly for rare and precious adornments. This fascination led her to immerse herself fully in this enchanting world.
OUR STORY
It all began in Tunisia, the homeland of Donia Koubaji. Far from the bustling temples of luxury, Donia nurtured her love for fine lingerie, a symbol of timeless beauty and the splendor of women’s empowerment.
Upon arriving in Paris to pursue studies in interior architecture, Donia naturally devoted herself, heart and soul, to her passion for lingerie, searching tirelessly for rare and precious adornments.
This fascination led her to immerse herself fully in this enchanting world.
She worked for prestigious brands, mastering every craft within the luxury industry and uncovering the secrets of corsetry, with the intention of channeling her passion into her own creations.
This led her to envision an eco-conscious brand of unique and delicate adornments, enhancing vintage corsets from renowned brands with exquisite embellishments, all while honoring her Tunisian heritage through local craftsmanship.
It was then that she met Nour Hajri, a talented Franco-Tunisian artist and photographer, who immediately embraced this ambitious project and joined her, bringing an artistic dimension to the brand.
In 2024, LUVI was born.
She worked for prestigious brands, mastering every craft within the luxury industry and uncovering the secrets of corsetry, with the intention of channeling her passion into her own creations.
This led her to envision an eco-conscious brand of unique and delicate adornments, enhancing vintage corsets from renowned brands with exquisite embellishments, all while honoring her Tunisian heritage through local craftsmanship.
It was then that she met Nour Hajri, a talented Franco-Tunisian artist and photographer, who immediately embraced this ambitious project and joined her, bringing an artistic dimension to the brand.
In 2024, LUVI was born.
OUR VALUES
VALUES THAT TRANSCEND FASHION
ECO-RESPONSIBILITY:
SECONDHAND IS THE NEW CHIC
At LUVI, we are driven by a profound belief: it’s possible to be passionate about fashion while embracing a sustainable, ethical approach. This is why we specialize in offering luxury secondhand lingerie, clothing, and corsets, giving them a precious new life.
Breaking away from the fast-fashion frenzy, we prioritize the timeless quality of exceptional pieces. Each product we offer is carefully selected for its refinement, rarity, and irresistible allure.
By choosing LUVI, you’re doing more than acquiring a fashion accessory, you’re making an eco-conscious choice that extends the life cycle of a luxury garment. In doing so, you help reduce the fashion industry’s environmental impact and promote a more responsible way of consuming.
VALUES THAT TRANSCEND FASHION
ECO-RESPONSIBILITY:
SECOND-HAND IS THE NEW CHIC
At LUVI, we are driven by a profound belief: it’s possible to be passionate about fashion while embracing a sustainable, ethical approach. This is why we specialize in offering luxury secondhand lingerie, clothing, and corsets, giving them a precious new life.
Breaking away from the fast-fashion frenzy, we prioritize the timeless quality of exceptional pieces. Each product we offer is carefully selected for its refinement, rarity, and irresistible allure.
By choosing LUVI, you’re doing more than acquiring a fashion accessory, you’re making an eco-conscious choice that extends the life cycle of a luxury garment. In doing so, you help reduce the fashion industry’s environmental impact and promote a more responsible way of consuming.
OUR VALUES
EMPOWERED WOMEN, UNIQUE LINGERIE:
A BOLD STYLE IN COMPLETE FREEDOM
LUVI celebrates the independent, bold woman. Our luxury secondhand lingerie and clothing invite you to express your femininity with sophistication and elegance, never veering into the vulgar.
Each unique piece is carefully chosen for its beauty and character, allowing you to showcase your personality. Whether you seek a glamorous set for a special occasion or a timeless piece to elevate your everyday life, our selection fulfills your every desire.
With LUVI, you embrace your sensuality and allure with confidence, staying true to your values and your personal style.
LUVI:
MORE THAN LINGERIE, A WAY OF LIFE
By entrusting us to find your luxury preloved lingerie, you join a community of women who share the same values: respect for the environment, a love for authentic fashion, and the freedom of self-expression.
Our passionate team is here to guide you in selecting the ideal piece to enhance your unique beauty.
Discover our exceptional collection of secondhand luxury lingerie and corsets today, and let yourself be captivated by unique pieces that celebrate your femininity and eco-conscious commitment.
OUR TEAM
Behind LUVI’s unique and refined pieces is a team of talented, passionate women who bring their expertise and sensitivity to honor and enhance your femininity.
DONIA KOUBAJI
FOUNDER AND SOUL OF LUVI
Donia, founded LUVI to realize her dream of combining her passion for exceptional jewelry with her commitment to eco-responsibility.
With a background in business development, she oversees all of LUVI’s activities, from the meticulous selection of vintage pieces to managing the brand’s administration and logistics.Her insightful leadership and deep knowledge of the luxury sector make her the emblematic figure of the brand.
NOUR HAJRI
THE ARTISTIC VISIONARY OF LUVI
Nour is LUVI’s artistic director. With a keen eye for aesthetics and boundless creativity, she shapes the brand’s visual identity.
Her artistic talent and unique vision bring to life LUVI’s refined, elegant universe, highlighting the timeless beauty of each vintage piece.
OUR EMBROIDERERS
GUARDIANS OF AN ANCESTRAL CRAFT
LUVI collaborates with exceptional Tunisian artisan embroiderers, whose talent and expertise elevate the unique pieces in our collections.
The meticulous work of these true “fairy fingers” reflects a precious artisanal skill passed down through generations and carefully preserved by LUVI.